Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

Net-a-Porter’s Megan Quinn – a long lunch about luxury

Thanks to VECCI, Meagan Quinn presented enthrallingly this week at Myer Mural Hall on the dawn days of the online luxury game-changer, Net-a-Porter. Her role in establishing the company now … Continue reading

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Fashionopolis.. Behind the Scenes

The recent Fashionopolis event in Melbourne gathered circa 100 fashion bloggers from around Australia – the biggest conference/meet-up of its kind. Hats off to organisers Nuff Nang and Lady Melbourne! … Continue reading

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Future Trends Forecasted by WGSN

We were privileged to attend a sitting of WGSN’s assertions for the coming key trends in fashion and retail. The company is a global leader in identifying and distilling trends … Continue reading

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Fashionopolis

Phoebe of Lady Melbourne interviewing Sarah, Editrix of Style Melbourne. Image by Cecylia. Image courtesy of Mister Mode Saturday the 12th saw 150 of Australia’s savviest fashion bloggers descend on … Continue reading

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Fashion Week Day Five

The final day of MBFWA saw the return of Australian design legend Akira Isogawa to the fashion week spotlight, presenting a breathtaking range that wholeheartedly channelled his Eastern take on … Continue reading

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Fashion Week Day Four

The second last day of MBFWA brought beaming sun and lingering lines to the fashion week hub, with vivid colour, fur and strong silhouettes featuring in street style. Jenny Kee … Continue reading

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MB Fashion Week Day Three

An action packed day three of MBFWA saw some of the highlights of the week present one after the other in a stellar line up of contrasts. Alice McCall’s ‘Babooshka’ … Continue reading

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MBFWA Day Two

  Day Two of MBFWA began with a slick show from Maticevski, with less of a focus on evening wear and more of a sharply tailored casual theme throughout. A … Continue reading

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MBFWA Day One

The first day of Mercedes Benz Fashion Week Australia came with all the energy, high tension and fashion-pizzazz you would expect from our biggest industry event. The celebrity factor injected … Continue reading

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Impromptu Media Lounge for Fashion Week

L’Oreal Melbourne Fashion Festival is really something worth experiencing if you’re in Melbourne during March. It’s the largest consumer fashion event in the world and something we are really proud of … Continue reading

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