Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

One Afternoon at Grossi Florentino


photo-64The launch of Ballettonet’s Roman Holiday collection was an exclusive media and VIP event held in the gorgeous Wynn Room, upstairs at Grossi Florentino. Working with Guy Grossi’s team for the Ballettonet launch seemed like a perfect match to us. Grossi’s hallowed dining spaces speak of the Italian passion for a carefully constructed and beautifully presented product and traditional family values in business, just a Ballettonet’s does.

Photos: Heather Lighton


Sweet girl Vydia from The VR Verdict.Ballettonet_Launch_Heather_Lighton_2014009 Ballettonet_Launch_Heather_Lighton_2014027 Ballettonet_Launch_Heather_Lighton_2014028

Alyce from The Influencer.Ballettonet_Launch_Heather_Lighton_2014029

Connie from K is for Kani with The Influencer girls, Alice and Ashli. Ballettonet_Launch_Heather_Lighton_2014031

Bianca from Down This Road and Jasmin, Friend in Fashion.Ballettonet_Launch_Heather_Lighton_2014036Ballettonet_Launch_Heather_Lighton_2014042

Kerrie Hess, Illustrator, and friend.Ballettonet_Launch_Heather_Lighton_2014044 Ballettonet_Launch_Heather_Lighton_2014045 Ballettonet_Launch_Heather_Lighton_2014050Ballettonet_Launch_Heather_Lighton_2014068 Ballettonet_Launch_Heather_Lighton_2014070


JBB of Voxfrock with the woman behind Ballettonet Stephanie Waters.
Ballettonet_Launch_Heather_Lighton_2014073 Ballettonet_Launch_Heather_Lighton_2014075 Ballettonet_Launch_Heather_Lighton_2014083

Guy Grossi leaves the kitchen briefly to meet the press. Here with Suzanne Carbone from The Age.


The Waters with Lady Melbourne and Kerrie Hess. Ballettonet_Launch_Heather_Lighton_2014040

Emily Power. Ballettonet event triptich


About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category.

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This entry was posted on April 2, 2014 by in Uncategorized and tagged .


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