Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

Fashion: a tale and a sale

tumblr_mnzfnjowlb1s5uquqo1_500 tumblr_mlks9yfY6f1r50hpho1_500 Balenciaga-hats-1950s tumblr_mq5g3bRJq61s5uquqo1_500

It goes like this… One Mary Lipshut was a Melburnian fashion buyer in the 1960s. A large shipment she had ordered of European collections was delayed because of political unrest. When the container finally arrived the expensive stock was then two seasons old, and the department stores refused to take delivery of the orders.

It was enough to ruin a career. But Ms Lipshut spoke to another visionary woman in business, her friend Ms Anna Piaggi. Piaggi had a hunch that in the future the trends of their day would again be sought after. She foresaw that ‘vintage’ would one day be a commodity.

With that, Lipshut shut the shipment away, unworn, tags still attached, and got on with business. It was the beginning of a collection of archival quality luxury brands that is unrivalled in the world. Missoni, Versace, Chanel, Christian Dior, Hermes, Kenzo, Escada and more.

Before she passed away in 2013, Lipshut’s family sold the collection in its entirety to another fashion business risk taker. Danielle Goodwin made the fashion purchase of her lifetime when she took ownership of the fabled Lipshut collection and rebranded it Hawkeye Vintage for a new breed of fashion aficionados.


The collection is going on sale in benefit of ‘Fitted For Work’ a worthy organisation that helps women who have been out of the workforce by getting them fitted in good quality, stylish clothing so that they can find gratifying work.

So, what could have ended up a sad fashion fire sale that would now be well forgotten, has bided it’s time over decades to be the sale of our fashion century, and all for a good cause.

The museum quality pieces are for sale at 1/377 Little Bourke Street, Melbourne on: 

Thursday, 20 March 2014 – 11:30am- 7:00pm

Friday, 21 March 2014 – 10:00am – 9:00pm

Saturday, 22 March 2014 – 10:00am-7:00pm



About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on March 19, 2014 by in Uncategorized and tagged , , , , , , , , , , .

Twitter Updates

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,422 other followers

Top Clicks

  • None
%d bloggers like this: