Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

Fashion: a tale and a sale

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It goes like this… One Mary Lipshut was a Melburnian fashion buyer in the 1960s. A large shipment she had ordered of European collections was delayed because of political unrest. When the container finally arrived the expensive stock was then two seasons old, and the department stores refused to take delivery of the orders.

It was enough to ruin a career. But Ms Lipshut spoke to another visionary woman in business, her friend Ms Anna Piaggi. Piaggi had a hunch that in the future the trends of their day would again be sought after. She foresaw that ‘vintage’ would one day be a commodity.

With that, Lipshut shut the shipment away, unworn, tags still attached, and got on with business. It was the beginning of a collection of archival quality luxury brands that is unrivalled in the world. Missoni, Versace, Chanel, Christian Dior, Hermes, Kenzo, Escada and more.

Before she passed away in 2013, Lipshut’s family sold the collection in its entirety to another fashion business risk taker. Danielle Goodwin made the fashion purchase of her lifetime when she took ownership of the fabled Lipshut collection and rebranded it Hawkeye Vintage for a new breed of fashion aficionados.

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The collection is going on sale in benefit of ‘Fitted For Work’ a worthy organisation that helps women who have been out of the workforce by getting them fitted in good quality, stylish clothing so that they can find gratifying work.

So, what could have ended up a sad fashion fire sale that would now be well forgotten, has bided it’s time over decades to be the sale of our fashion century, and all for a good cause.

The museum quality pieces are for sale at 1/377 Little Bourke Street, Melbourne on: 

Thursday, 20 March 2014 – 11:30am- 7:00pm

Friday, 21 March 2014 – 10:00am – 9:00pm

Saturday, 22 March 2014 – 10:00am-7:00pm

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About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category. www.pybuspr.com

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This entry was posted on March 19, 2014 by in Uncategorized and tagged , , , , , , , , , , .

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