Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.
We recently launched a collection of rings by famed Artist/Jeweller Julia deVille at e.g.etal. Julia’s launches attract an epic crowd, such is the public fascination with her work. For this collection, however, we wanted to give a selection of top fashion media and hand-picked cultural observers a very special opportunity for an intimate preview of the collection.
Media and VIPs were treated to a late supper in the e.g.etal gallery, presided over by Julia deVille and Emma Goodsir, director of e.g.etal. The banquet table was layed with the living and death theme of the collection in mind; living moss as a table runner with crystal, linen and Royal Daulton handed down as deVille and Pybus family heirlooms.
Julia shared about her process and the themes her work investigates before opening up the installation for the guests to get a close look at the work.
Special thanks to sponsors The Bear Cafe, for the delectable vegan catering, and to Hendricks Gin.
Photos by Megan Harding.