Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

The Mansion SocieTEA

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Pybus PR has recently started a fashionable collaboration with the Mansion Hotel & Spa at Werribee Park, which is one of The Lancemore Group’s many gorgeous estates. The Mansion has initiated a series of luxe high teas in association with T2 on the last Sunday of every month.

As well as a full print and digital publicity campaign that saw the events published in The Financial Review, The Sydney Morning Herald and even L’Official in France,  we have had the important responsibility of compiling a list of Melbourne lifestyle media, fashion industry VIPs and key socialites to a grand afternoon on the Gatsby-esque balcony of the heritage-listed Werribee Mansion.

The 100 attendees samples bespoke cocktails, traditional delicacies, a la carte teas by T2 and the Lancemore Groups signature premium sparkling from Lindenderry Estate. Guest Tweeted and Instagrammed their photogenic day with the hashtag #societea,thereby activating a realtime reach of thousands whilst the day unfolded. By the time be were all home reports were being published by K is for Kani, Style Melbourne, Lady Melbourne, The Trend Spotter, Drink Melbourne, Couturing, Style Wilderness, Le Blog de Sushi, Esme and the Laneway,  and Ruby Slipper. At the end of the day T2 sent the glamourous guests home with their very own tea cup accompanied by T2s famous French Earl Grey.

For more images please visit the Pybus PR Facebook page

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2 comments on “The Mansion SocieTEA

  1. iolanthegabrie
    November 30, 2012

    A very special day – every morning a cup of fragrant T2 French Earl Grey brings this perfect afternoon back to life. Thankyou for involving Ruby Slipper! x

  2. cecylia
    November 30, 2012

    Cannot wait to return! It was such a whimsical afternoon!

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