Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

Fashion Week Day Five

The final day of MBFWA saw the return of Australian design legend Akira Isogawa to the fashion week spotlight, presenting a breathtaking range that wholeheartedly channelled his Eastern take on Western fashion.

Vivid blues, yellows, pinks and reds were cast across a range of traditionally looking kimonos layered over flowing gowns, with oriental floral prints a feature. The Japanese dying technique of shibori had been used to create whispy spikes across surreal looking capelets, and the emphasis on texture was continues with the placement of chiffon and tulle petals and flowers as feminine detailing on dresses throughout. A range of bridal gowns featured delicate tulle headdresses and flowing silhouettes.

This was without a doubt in line with the Jenny Kee retrospective as one of the major highlights of the week – hands down. Following the show, with few runways left, media headed to finish off work at the hub before moving upstairs to the lounge for a cocktail or two. Well deserved, we say!

Alex Dubois – Editor of FAINT Magazine

Alex’s jacket detail

Alyx Gorman, Editor of The Vine

Ivan – Face Hunter

Lisa Teh – Couturing

Ramona and Jarryd, celebrating after the Akira show, which they styled.

The sun sets on MBFWA’s beautiful harbour backdrop, perhaps for the last time. With speculation that the home of Fashion Week Australia will relocate next year it’s good to appreciate what a spectacular spot it has enjoyed on the water for so many years.




About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category.

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This entry was posted on May 6, 2012 by in Bloggers, fashion designers, MBFWA, Media Events and tagged , .

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