Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

MB Fashion Week Day Three

Alice McCall

An action packed day three of MBFWA saw some of the highlights of the week present one after the other in a stellar line up of contrasts. Alice McCall’s ‘Babooshka’ collection, themed on the famous stained glass of Budapest, introduced a futuristic feel to the label’s signature feminine and bohemian character. Bright prints in mandarin orange, cherry red and vivid green featured, set against a range full of cut out necklines, lampshade skirts, sleek maxi dresses and subtle sporty angles.

Alice McCall

Alice McCall

Sara Phillips took such vivid colour to another level, reworking baroque prints with her signature love of Australian flora on blue and white tailored blouses paired with eccentric teal striped pants and boxy blazers.

Sara Phillips

Sara Phillips

For Bec & Bridge, it was all about introducing maturity to an otherwise youthful label. A focus on effortless, summery resort wear was cast against a white palette, brightened with pastel and neon floral prints featured on panelled tees and slimline pants. Palazzo pants and flowing maxi dresses added a refreshingly nonchalant feel.

Bec & Bridge

The highlight of the day was the much-anticipated Ellery show. Packed with celebrities, the show was watched by the likes of Rumi Neeley (Fashion Toast), Bryan Boy, Susie Bubble, Ivan/Face Hunter, Lara Bingle, Jodie Gordon and more. A sublime collection themed on Ellery’s childhood teddy bear was not cutesy in the slightest, cementing the label’s vision with an opulent colour palette set against dramatic yet clean and often sporty silhouettes.

E L L E R Y Image credit: OH JAMIE

E L L E R Y Image credit: OH JAMIE

E L L E R Y Image credit: OH JAMIE

E L L E R Y Image credit: OH JAMIE

Ending the evening was the Men’s Show, with From Britten the clear standout. A sharp collection featuring tangerine and beige structured outerwear and relaxed shirting was enough to make Melbourne very proud.

Street style: Elin Kling – Style By Kling

Assia – Editor, Ragtrader

Anita – WHO Magazine

Meg Gray – Gray Gardens



About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category.

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This entry was posted on May 3, 2012 by in Bloggers, fashion designers, MBFWA, Media Events and tagged , , .

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