Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.


Dylan Cooper

The first day of Mercedes Benz Fashion Week Australia came with all the energy, high tension and fashion-pizzazz you would expect from our biggest industry event. The celebrity factor injected much of this buzz into the day, Tommy Ton, Susie Bubble, Rumi Neely and reality-star-cum-fashion-designer Whitney Port wandering Circular Key.

The FAMOUS girls: Fash Assistant Natasha Kakouratos and Fash Ed Lisa Stern

Camilla's epic presentation

The Camilla runway extravaganza

The Spring Summer 2012/13 collections themselves proved to be just as excitement-inducing, namely, the travel meets gypsy ‘Gypset’ collection by Camilla. An unapologetic display of vivid colour, animalia and ethnic prints and pop brights whirled down the runway in an extravagance of kaftans, bikinis, flowing outerwear and flirty dresses. With printed cushions on every seat and models adorned with every feather and jewel possible, this was a show of pumping excess. Gail Sorronda’s presentation framed her always inventive silhouettes in a new pallette. Set to a dramatic backdrop of her film Oh My Goth, with models rotating around a triangular set-up, a fun edit of peplum tops, tailored trousers and babydoll dresses cast in bold greens, yellows, pinks and reds, with monochrome looks punctuating throughout.

Gail Sorronda

Gail Sorronda

Manning Cartell chose the atmospheric Scotts Church in Darlinghurst as the scene for their display of sportswear meets sophistication, with a neon orange and green set against a black and white palette cut with oversized houndstooth prints in a range that was nothing if not clean and full of attitude. On a different tangent, Aurelio Costarella presented a show of contrasts, a black macabre number donned by Kate Peck in the dark opening sequence a clear highlight in a show that went on to feature a spectrum of nude and cream chiffon.

Tempe from Pybus PR and Alex Dubois from FAINT Magazine heading into Manning Cartell at Scotts Church.

The Ksubi streaming party presented their show as it happened live in the comfort of the label’s Paddington store – a relaxed finish perfect for Day One.

Tempe and Stylist Larry Leong at the Ksubi live-stream party.


About PybusPR

Observations by a Fashion PR firm about work, the media, and the industry. Pybus PR specialises in the fashion and lifestyle industries and the luxury category.

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