Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.
This brand new baby blog begins where a very large event project ends. Pybus PR just assisted a client in pulling off a completely decadent French-themed high tea service for 300 people, including media and VIPs. Produced by Le Style, the event was held in support of the National Breast Cancer Foundation at The Langham Hotel in Melbourne. Complete with an ‘Emporium’ full of French pop-up shops and a chic photobooth, the day was a complete celebration of all things French in three rounds.
Here are a few highlights… Photography by The White Tree.
Whilst the event was themed on contemporary Parisian glamour, I couldn’t help myself – I had the team dressed in adorable French Maid costumes, complete with cheeky feather dusters. A little bit of irony and a nod to Louis Vuittons recent A/W showing in Paris.
My gown, a Luca Luca ruffled asymmetric sheath in lavender pink ruffles from the NYFW runway, is thanks to Yahav at Paris 99 and the vintage Chanel bracelets and neckpiece I wore was loaned by my gorgeous client Shannyn at Parisian Street Society.
The ballroom of The Langham was filled with tiers of delectables that were each a French twist on the afternoon tea tradition by talented pastry chef Pierrick Boyer of Le Petit Gateau, which was served with a tea selection by the equally French tea merchant Madame Flavour. A dozen tables set with heavy silver and the weight of a thousand blooms, expertly set in place within giant cognac glasses. The jaw dropping arrangements were donated for the fundraising event by my client, and one of Melbourne’s most respected and desired florists, Domain Flowers. Domain gave us a tiny taste of what they do for some of the most extravagant parties, weddings and corporate headquarters. Our sincere thanks goes to Domain for their generous support.
Early in the planning of the event I called on my friends JC and Dean at Madame Virtue & Co. for some authentically French inspiration. What they treated the guest to on the day was an immersive experience in true French couture from their own collection. The far wall of the ballroom was flanked with ten looks, each one hand stitched by the premiers couturiers in Paris, except for the most exceptionally detailed pieces, which were sewn and pinned by JC himself. Seeing true couture in the flesh is a rare treat.
The Emporium of French pop-up shops brought to us the feeling of bustling around the Parisian streets. Two of my gorgeous clients, Peony Melbourne Haute Parfumerie and Ghost & Lola, set up shop in the Emporium for the day.
Peony Haute Parfumerie is a rather famous shop in Hawthorn that stocks the most sought-after artisanal luxury fragrances in the world. It’s lovely proprietor Jill installed a pop-up that was like a little bite of old Versailles. French toile walls, bottles of perfume balanced on ancient tomes, treasure boxes filled with macarons! Her customers were treated to their first experience of the very fragrance worn by Empress Josephine. After 200 years the elite fragrance house Rance has rebottled the original scent.
The event was supported by some of Melbourne’s most famously stylish media, including Phoebe Montague from Lady Melbourne (and what she wore from Parisian Street Society), Lisa Teh from Stylus Muse, Thom Whilton from Everyone’s Celebrity, Sarah Wilcocks from Style Melbourne, Iolanthe Gabrie form Ruby Slipper, Cecylia and Chian, Magda Gillner-Zaniewski, Editor/Publisher of Collection Magazine, Jane Hayes, The Age columnist Suzanne Carbone and the multi-talented Leeyong Soo from Style Wilderness and City Weekly (click on the links to read their articles). Without their judicious support there would be no guests! And what kind of tea party would that be!?
Here are some of the fund-raising bon vivants in their Frenchie-best…
And the winner is….. !
A young lady who challenged the pack from the under-two yrs division!
Many thanks to The Age, Broadsheet, Collection Magazine, Daily Addict, City Weekly, Agenda, High Tea Society, Lady Melbourne, Iolanthe Gabrie, Jane Hayes, Style Melbourne, Quiver and Everguide for helping spread the word leading up to the event. Because of the support tickets completely sold out and significant funds were raised for the National Breast Cancer Foundation.
Watch out for future Le Style events if you love all things French and chic – tickets go like hot cakes!
Biggest thank you to Nish!