Fashionable on the Inside

Melbourne's most astute publicity consultancy. Pybus PR specialises in consumer PR and digital strategy for the fashion and lifestyle industries, retail and the luxury category.

One Afternoon at Grossi Florentino

  The launch of Ballettonet’s Roman Holiday collection was an exclusive media and VIP event held in the gorgeous Wynn Room, upstairs at Grossi Florentino. Working with Guy Grossi’s team … Continue reading

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Fashion: a tale and a sale

It goes like this… One Mary Lipshut was a Melburnian fashion buyer in the 1960s. A large shipment she had ordered of European collections was delayed because of political unrest. … Continue reading

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Can the Voices of the Living be Heard by the Dead

We recently launched a collection of rings by famed Artist/Jeweller Julia deVille at e.g.etal. Julia’s launches attract an epic crowd, such is the public fascination with her work. For this … Continue reading

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Gazi Get-together: a Geek-Girl’s Greekout

George Calombaris’ hot new restaurant Gazi had a few of Melbourne’s veteran digital girls in and spoiled us with their scrumcious Greek food. The bloggers/publishers convened and talked shop over … Continue reading

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The Cover Story

There is an exuberantly choreographed happy dance performed by PRs with the rare occurrence that a client lands on the cover of a magazine. It is the ultimate exposure for … Continue reading

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Media We Love in Accessories They Love

We found a few happy snaps from our Autumn/Winter accessories press preview, which we held way back in Jan at the hight of the Aussie Summer. Here are some of … Continue reading

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The A/W 13 Accessories Preview

We had Melbourne’s fashion editors, stylists and bloggers in to view the forthcoming collections by our accessories clients. As well as new work by designers that are already loved by … Continue reading

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Super Kawaii Varga Pin-ups

One of 2012’s highlights at Pybus PR was a famil we arranged for Maling Road in Canterbury. The Maling Road Traders Association were finding, like so many in the retail … Continue reading

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The Mansion SocieTEA

Pybus PR has recently started a fashionable collaboration with the Mansion Hotel & Spa at Werribee Park, which is one of The Lancemore Group’s many gorgeous estates. The Mansion has initiated … Continue reading

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Fashion Influencers Find Their Qi

The charming Cecylia recently collaborated with Oriental Tea House to share the secrets of tea appreciation to a handful of Melbourne influencers.  ‘Teatox’ as it was dubbed, came at the timeliest juncture; … Continue reading

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Net-a-Porter’s Megan Quinn – a long lunch about luxury

Thanks to VECCI, Meagan Quinn presented enthrallingly this week at Myer Mural Hall on the dawn days of the online luxury game-changer, Net-a-Porter. Her role in establishing the company now … Continue reading

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Fashionopolis.. Behind the Scenes

The recent Fashionopolis event in Melbourne gathered circa 100 fashion bloggers from around Australia – the biggest conference/meet-up of its kind. Hats off to organisers Nuff Nang and Lady Melbourne! … Continue reading

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Future Trends Forecasted by WGSN

We were privileged to attend a sitting of WGSN’s assertions for the coming key trends in fashion and retail. The company is a global leader in identifying and distilling trends … Continue reading

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Fashionopolis

Phoebe of Lady Melbourne interviewing Sarah, Editrix of Style Melbourne. Image by Cecylia. Image courtesy of Mister Mode Saturday the 12th saw 150 of Australia’s savviest fashion bloggers descend on … Continue reading

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Fashion Week Day Five

The final day of MBFWA saw the return of Australian design legend Akira Isogawa to the fashion week spotlight, presenting a breathtaking range that wholeheartedly channelled his Eastern take on … Continue reading

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Fashion Week Day Four

The second last day of MBFWA brought beaming sun and lingering lines to the fashion week hub, with vivid colour, fur and strong silhouettes featuring in street style. Jenny Kee … Continue reading

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MB Fashion Week Day Three

An action packed day three of MBFWA saw some of the highlights of the week present one after the other in a stellar line up of contrasts. Alice McCall’s ‘Babooshka’ … Continue reading

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MBFWA Day Two

  Day Two of MBFWA began with a slick show from Maticevski, with less of a focus on evening wear and more of a sharply tailored casual theme throughout. A … Continue reading

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MBFWA Day One

The first day of Mercedes Benz Fashion Week Australia came with all the energy, high tension and fashion-pizzazz you would expect from our biggest industry event. The celebrity factor injected … Continue reading

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Impromptu Media Lounge for Fashion Week

L’Oreal Melbourne Fashion Festival is really something worth experiencing if you’re in Melbourne during March. It’s the largest consumer fashion event in the world and something we are really proud of … Continue reading

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Exquisite Natural Australian Beauty

Our client Ghost & Lola has shot their present campaign on international modelling sensation Robyn Lawley. I know what your thinking – its good to have friend in high places! … Continue reading

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Parisian Street Society is Global

Parisian Street Society has just launched a fresh new online shop. Now the late-century French vintage wares that were only available to lucky Melbournians can be ordered from anywhere in … Continue reading

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The Hanna Bernhard pieces can be found in at least two very cool places: Parisian Street Society and Paris Vogue

The Hanna Bernhard cross necklace in the image below and the top image is available at Parisian Street Society, Melbourne. The be-jewelled cuffs above are also available. Shop 7, 101-105 … Continue reading

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Surviving Georgia Red Carpet Premiere

Pybus PR is working alongside Limelight PR at the moment on the release of Surviving Georgia. Limelight is running the traditional PR and we are doing the film’s social media, … Continue reading

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Spirit of the Black Dress Call for Entries

At Pybus PR we like two things more than most; good design and good politics. Throw the two together with our third, good alcohol and you have a great party. … Continue reading

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